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   r&   r   )ÚjoinÚstrip)r    r   r   r   r   Úwriting_item+   s     òr)   Zbec_p_overview_reading_waysZpreliminaryé   uV   D:\BEC\åˆ�çº§\BECåˆ�çº§å�„ä¸“é¡¹è¯¦æƒ…ä¸€è§ˆ\BECåˆ�çº§é˜…è¯»BEC_P_Reading_Overview.pdfzPDF pages 2, 4z BEC Preliminary Reading OverviewZMatchingzreading skillsé   zDifferent Ways of Readingz8For each situation, choose the best way of reading, A-D.zÎDifferent ways of reading. A reading to work out the meaning from the situation. B reading for specific information. C reading to check you have done it accurately. D reading for the main points (the gist).z~You look at a company's website to see if you would like to apply for a job with the company, and you only have a few minutes.z5A. reading to work out the meaning from the situationz#B. reading for specific informationz/C. reading to check you have done it accuratelyz)D. reading for the main points (the gist)ÚDz+Key to Student's Worksheet Exercise 1: 1. Dz\The purpose is to get the general idea quickly, so the correct reading mode is gist reading.Zwebsitezfew minutesZgisté   zBYou look at two product brochures to decide which supplier to use.ÚBz+Key to Student's Worksheet Exercise 1: 2. BzMComparing brochures to choose a supplier means locating concrete information.zproduct brochuresZsupplierzspecific informationé   z0You look at a sign in a language you don't know.ÚAz+Key to Student's Worksheet Exercise 1: 3. AzIIf the language is unknown, you infer meaning from context and situation.ZsignZlanguageZ	situationé   z0You look at a form that you have just filled in.ÚCz+Key to Student's Worksheet Exercise 1: 4. CzBAfter filling in a form, the reading purpose is checking accuracy.Zformz	filled inZ
accurately)r   r   r   r   r   r   r   r   r   r   r   r   r   Zbec_p_overview_exam_factszPDF pages 2-6zRight/WrongzBEC reading test overviewé   z#BEC Preliminary Reading Paper Factsz+Decide if each statement is Right or Wrong.a  Overview of the Reading parts of the Reading and Writing test. The paper contains seven Reading parts and two Writing parts. There are 45 Reading questions. Texts are authentic business-related texts, including articles, business letters, reports, notices, timetables, leaflets and messages. Task types include multiple-choice, matching, right/wrong/doesn't say, multiple-choice cloze, form-filling and note completion. Candidates have 1 hour 30 minutes for Reading and Writing. Each Reading question carries 1 mark.zO25% of the total marks in the BEC Preliminary exam come from the Reading paper.ZRightZWrongzBThe scores are weighted to 30 and are worth 25% of the total exam.z<The overview directly states the Reading score is worth 25%.z25%zReading paperz\You have to pass the Reading section of the paper in order to pass the BEC Preliminary exam.zSThe final result depends on the candidate's total score in all the papers combined.zdThe answer key says this statement is wrong because the final result is based on the combined total.ztotal scoreZcombinedz!There are seven Reading sections.z=The paper contains seven Reading parts and two Writing parts.z1Seven Reading parts means seven Reading sections.ZsevenzReading partsz1You have 1 hour 30 minutes for the Reading paper.z2Timing: 1 hour 30 minutes for Reading and Writing.z@The time is for Reading and Writing together, not Reading alone.zReading and Writingz1 hour 30 minutesé   z?The texts are adapted from real business sources or situations.z-Text types: Authentic business-related texts.zEThe overview says the texts are authentic business-related materials.Z	authenticzbusiness-relatedé   z9It's a good idea to read every word in the Reading texts.zkYou should aim to read quickly for the overall meaning, then to look for the answers to specific questions.z>The answer key says reading every word is usually unnecessary.zread quicklyzspecific questionsZ+bec_v_sample_reading_part1_mobile_retailersZvantageu¨   D:\BEC\ä¸­çº§\becä¸­çº§èµ„æ–™(25å¹´å®Œæ•´ç‰ˆ)\BECä¸­é«˜çº§æ ·é¢˜\22059-business-vantage-sample-papers-1\cambridge-english-business-vantage-sample-paper-1-reading v2.pdfzPDF page 2; answer key page 1z9Cambridge English Business Vantage Sample Paper 1 Readingzmobile phone retailingé   z8Vantage Sample Reading Part One - Mobile Phone RetailerszxLook at the statements below and the comments by mobile phone retailers. Which section A-D does each statement refer to?a�  A. The mobile phone business is behaving like the internet industry in take-up and the pace of innovation, and it is important not to be left behind. We must continue to innovate in delivering the product to the customer. In terms of service provision, you can draw comparisons between us and our closest rival, but clearly all the main mobile phone retailers have succeeded in taking the industry forward. Growth has accelerated rapidly and the mobile telephone has changed from simply being a business tool, to being a means of communication for everyone.
B. Over a few years, prices have dropped sharply and technological advances have meant products have changed. Successful retailers must try to keep on top of these developments and invest in the training of employees so they are able to offer impartial advice to customers. E-commerce is taking off but this will not necessarily replace traditional retail outlets. In order to stand out, you need innovative ideas on customer service. We do not believe in criticising other retailers, but there is nothing particularly exciting out there at present.
C. When I first started in the industry, mobile phones were retailing at a thousand pounds and were as large as box files. Now, prices are constantly being driven down and handsets are considerably more compact. There is intense competition between the network providers, and every time they lower their tariffs, more people come into the market. This will continue, and while retail dealers' profits will be affected dramatically, network providers will have to generate more revenue by offering internet provision and data services to the mobile user.
D. Market awareness of the mobile telephone has exploded and the retailer who specialises in mobile phones is seeing growth like never before. Some customers buy their first mobile phone in the supermarket, but for advice, add-ons and particular services they turn to the specialist. There are a large number of mobile phone retailers and I feel the market only has room for four players. Customer service is the factor that differentiates operators and this year we will probably see rationalisation in the sector.zSthe need for retail staff to stay informed about the mobile phones they are sellingzkSuccessful retailers must try to keep on top of these developments and invest in the training of employees.zfstay informed corresponds to keep on top of these developments; retail staff corresponds to employees.ZstaffZinformedZtrainingzXthe belief that the market will not sustain the present number of mobile phone retailerszhThere are a large number of mobile phone retailers and I feel the market only has room for four players.zHonly has room for four players means the current number cannot continue.ZmarketZ	retailerszfour playerszQthe use of mobile phones no longer being restricted to a specific group of peoplezsThe mobile telephone has changed from simply being a business tool, to being a means of communication for everyone.z@not restricted to a specific group is expressed as for everyone.zbusiness toolZeveryonezEthe relationship between charges and the number of mobile phone userszFEvery time they lower their tariffs, more people come into the market.zZcharges are tariffs; users entering the market means more people use or buy mobile phones.Ztariffszmore peoplez3a negative view of competing mobile phone retailersz<There is nothing particularly exciting out there at present.z@This is a negative comment about other retailers' current ideas.znothing excitingzWa comparison between change in the mobile phone industry and that in a different sectorzAThe mobile phone business is behaving like the internet industry.z.The different sector is the internet industry.zinternet industryZ
comparisoné   zYthose services available at mobile phone outlets that are not provided by other retailerszHFor advice, add-ons and particular services they turn to the specialist.zTThe specialist mobile phone outlet provides advice, add-ons and particular services.Zadvicezadd-onsZ
specialistZ/bec_v_sample_reading_part2_businesswomen_hotelszPDF page 3; answer key page 1zSentence Matchingzbusiness travelé   z>Vantage Sample Reading Part Two - Hotels Failing BusinesswomenzYChoose the best sentence from A-G to fill each gap. Do not use any letter more than once.aî  Women account for more than half of all business travellers, but hotels are not doing enough for them. (0) G. These show that the number of complaints made about the way women guests are treated is increasing. The Bartonsfield Hotel in London also conducted a recent survey of UK businesswomen, which reveals that 70% feel they receive an inferior service. (8) _____. The attitude of hotel staff made them feel out of place in public areas; for example, 62% chose to eat in their rooms because they were made to feel uncomfortable by staff when dining alone. (9) _____. Four years ago, a similar survey had revealed that a significant number of women travelling alone and wishing to use the hotel restaurant were actually turned away. Many suggestions for improved services are relatively simple. (10) _____. Placing tables so the head waiter can introduce guests to one another was a further suggestion. Wendy Manning agreed that hotel star ratings should be influenced by the level of service offered to female business guests. (11) _____. A group of influential businesswomen suggested that businesswomen should not hesitate to make it clear if they have a problem. (12) _____. Once clients have gone, it is easy for the issue to be ignored by hotel managers.zGap 8zDA. The hotel staff assumed they should be booked into the same room.z@B. But there is clear evidence that things are slowly improving.z©C. This would enable women to make an informed choice about a hotel, and they would not be placed in the uncomfortable position of having to complain about poor service.zbD. It is advisable for them to do this during their stay rather than waiting until they check out.zxE. Making sure that facilities in guest bedrooms cater equally for the needs of male and female guests is one such idea.zF. Most of the women, when questioned further, thought that the reason for this was that they were female and travelling alone.zvG. This is evident from the results of a questionnaire distributed to hotel guests by the Business Travel Association.ÚFz‘70% feel they receive an inferior service. Most of the women ... thought that the reason for this was that they were female and travelling alone.z=F explains why the women felt they received inferior service.zinferior serviceZfemaleztravelling aloneé	   zGap 9zHFour years ago ... women travelling alone ... were actually turned away.zNThe next sentence contrasts the past worse situation with current improvement.Z	improvingzfour years agoé
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facilitieszone such ideaé   zGap 11zeHotel star ratings should be influenced by the level of service they offer to female business guests.zVC explains how ratings would help women choose hotels and reduce the need to complain.zstar ratingszinformed choicezGap 12zGOnce clients have gone, it is all too easy for the issue to be ignored.zMD links to the advice to complain during the stay rather than after checkout.zduring their stayZignoredZ.bec_v_sample_reading_part3_product_life_cycleszPDF page 4; answer key page 1zMultiple Choicezmarketing strategyé   zJVantage Sample Reading Part Three - Product Life Cycles and Sales Strategyz0Read the article and choose the best answer A-D.a  One important concept in sales management and marketing is the product life cycle. It shows the stage a product has reached at a particular time. By identifying the stage, companies can formulate better marketing plans. Products are created, sell with varying profitability, and then become obsolete and are replaced or no longer produced. At each stage it is necessary to adopt different tactics. Unit sales usually jump on introduction as a response to advertising and promotion. Then sales rise through growth to maturity and saturation. By this time competitors will have entered the market with their own version, and the sales team will have to work harder to win additional sales. Eventually sales decline as better versions enter the market and competition becomes too strong. Unit sales are not the complete story because unit profit is the decisive factor. At launch the product is costed on production costs plus selling costs. When competitors bring out copy-cat products, the original firm has to respond with promotions, improved deliveries and more sales calls. Often the extra expenditure is not accurately charged to the product, so long before unit sales are noticeably falling, unit profit has already fallen. Every sales manager has a chart on which sales progress is plotted. An essential skill is interpreting sales results and drawing in the stages as they occur. Deciding where each stage begins and ends can be a random exercise, though usually the stages are based on where the rate of sales growth or decline becomes pronounced.é   zEAccording to the text, the end of a product's life cycle is marked byz$A. a sharp rise in production costs.z!B. the product becoming outdated.z&C. an increase in customer complaints.z&D. less support from sales management.zKProducts ... become obsolete and are replaced or simply no longer produced.z5becoming outdated is a paraphrase of become obsolete.ZobsoleteZoutdatedé   zGWhat does the writer say about sales management in the first paragraph?z<A. Companies should spend more time on their sales planning.zGB. There are many managers who need to improve their sales performance.zKC. Most sales managers fail to recognise which stage a product has reached.zND. The sales approach should change with each phase of the product life cycle.z\At each successive stage in the product's cycle, it is necessary to adopt different tactics.zQdifferent tactics at each stage means the sales approach changes with each phase.zdifferent tacticsZstagezLAccording to the text, a greater sales effort is required for a product whenz!A. it is particularly innovative.z'B. the advertising budget has been cut.z6C. rival companies start to produce something similar.z8D. consumer interest switches to a new product category.z€By this time, competitors will have entered the market with their own version, and the sales team will have to work even harder.z_rival companies producing similar products matches competitors entering with their own version.Zcompetitorszown versionzwork harderzQAccording to the text, a good marketing strategy must primarily be concerned withzA. sales statistics.zB. product details.zC. consumer data.zD. profit information.zvUnit profit is the decisive factor ... sales management has to monitor [it] to ensure an effective marketing strategy.z0The decisive factor for strategy is unit profit.zunit profitzdecisive factoré   zCProfit levels may fail to correspond to the volume of sales becausez;A. the full selling costs have not been taken into account.z5B. the production costs were not estimated correctly.z3C. there are unforeseen problems with distribution.z/D. there has been a lack of economic stability.zEOften the extra expenditure is not accurately charged to the product.z`extra expenditure from selling activity is not charged, so profit and sales volume do not match.zextra expenditureZchargedzCWhat does the writer say about the charts that show sales progress?zQA. It is a matter of judgement where one sales phase finishes and another begins.zIB. Managers should review policy when a sharp fall in sales is indicated.zWC. It is difficult to see how sales charts can provide sufficient guidance to managers.zND. Managers should get confirmation of the data they plot on the sales charts.zCDeciding where each stage begins and ends can be a random exercise.z<This means judging the boundary between phases is not exact.zstage beginsZendsZ	judgementZbec_writing_70_001uP   D:\BEC\åˆ�çº§\35ä¸ªå­¦ä¹ æ–‡æ¡£èµ„æ–™\BECå†™ä½œéœ€æŽŒæ�¡çš„70ä¸ªå…³é”®å�¥åž‹.pdfz
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